![]() If you can afford to print only a single-page tri-fold brochure, how does that affect the narrative you will weave? Preliminary planning is essential to keep your team focused - it can save you time and money, too. Understanding your budget in terms of brochure length, quantity, and quality (of paper, printing, or binding) will impact content and design. Investigate how your budget may affect brochure design. ![]() By identifying and knowing the audience you want to reach, you can create your own brochure that crafts a narrative with details and numbers that compel customers. Over 50 percent of consumers feel like brands send too much irrelevant content, so doing thorough research to understand your target audience is important to creating effective marketing communications, from brochures to social assets. High-quality paper marketing pieces are practical ways to impact potential customers and boost sales.īrochures won’t help you convert customers if they’re too broad in their purpose - these assets aren’t just about presenting information clearly, they’re about presenting the right information for your audience. Forbes even recommends brochures as an effective form of print collateral. Customers think twice before throwing out something that looks and feels nice. Delivering information to a potential customer in a business card or company brochure cuts through online noise - it isn’t something they can scroll past. In the digital age of email and social media marketing, standing out is a challenge for large and small businesses alike.
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